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SEARCH ENGINE
OPTIMIZATION |
|
Online search is the most
widely used method of attracting qualified
visitors to your Web site. According to Jupiter
Research, 82% of online shoppers know exactly
what they want when they log onto the Internet
and almost half of them use search engines to
find solutions and vendors. With research
confirming that the vast majority of searches
end within the first two pages of results,
prominent placement on the Internet's major
search engines through effective search engine
optimization is of critical importance.
KernelBD's natural search optimization
services are designed to get your Website
noticed when potential buyers are looking for
the products and services you have to offer. We
achieve this by targeting the Internet's major
search properties in order to drive
self-qualified prospects to your site - the
specific audiences that are looking for your
products and/or services. The process begins
with the effective selection of the basic
building blocks for your natural search
optimization campaign... your
keywords. |
| Keyword Analysis |
Competitive
Analysis |
Knowing what words and phrases
people use to search the Web is an essential
component of any well-executed search engine
positioning campaign. KernelBD's keyword
analysis program takes the "guess work" out of
determining which keyword phrases you should be
targeting.
The keyword analysis and
selection phase of our search engine positioning
process identifies the proper keywords to target
ensuring that the most qualified users will find
the specific pages within your site that are
relevant to their search query.
KernelBD
will analyze your Website log files and perform
a comprehensive competitive analysis using our
proprietary web analytics technology to identify
the most effective keywords for your search
engine positioning campaign.
|
The
competitive analysis phase of the search engine
optimization process will help you size up your
competition and provide you with the tools
necessary to achieve and maintain your rightful
position at the top of the search engines. After
establishing the most effective keywords for
your Website, KernelBD will prepare a
comprehensive competitive analysis and baseline
report showing you exactly where you stand
relative to your competitors for these
keywords.
This phase of the search engine
optimization process will yield the foundational
data necessary to achieve the competitive
advantages needed to outperform your competitors
on the search engines and gain valuable market
share. |
| Content
Enhancement |
Code Enhancement
|
Once
effective keywords have been agreed upon, and a
strategy has been formulated for outperforming
competitors, KernelBD will perform the content
enhancement phase of the search engine
optimization process.
As the title
implies, content enhancement involves the
modification of Website content. During this
phase of the process, KernelBD will make
recommendations to manipulate the current
placement of existing content, add new content,
or even remove existing content in certain
circumstances.
Since the end goal of the
search engine optimization process is to achieve
prominent placement for the right keywords,
rather than tricking the search engines into
listing your pages, we will need to ensure that
the appropriate keywords are incorporated into
your site in an appropriate manner. Simply
including these keywords into your content is
not enough. KernelBD has years of experience in
constructing site content in a search engine
friendly format. |
Effective copy writing is only
part of the battle when it comes to making your
Website search engine friendly. Regardless of
how complex search engines seem, they are not
yet complex enough to read all content that the
web browsers display. While flash, Java script,
DHTML, and framing technologies may look great
to the end user, they can stop a search engine
spider dead in its tracks and prohibit your
Website from being crawled
effectively.
Even if your site has been
programmed in pure, easy to read HTML, you may
not be presenting the spider with the
appropriate information. Title, H1, and Meta
tags are all important elements in effective
code writing. Search engines rely on specific
code to determine the content within a Web
page.
Database-driven Websites present
yet another obstacle for search engine spiders.
Without proper search engine optimization, much
of your site may be unreadable to search
engines. This can have a significant adverse
impact on your sites ability to generate search
engine traffic. |
| Link Enhancement |
Code Implementation
|
Once
the content contained within your site is geared
towards the appropriate keywords and search
engine spiders can effectively navigate your
site, the search engines will attempt to
determine the relative importance of your site.
Your site may contain information about a
subject, but how qualified is your site to talk
about it?
Relevancy based search engines
use linking to determine the relative
credibility of one site versus another with
respect to subject matter. You may have heard
the terms "Link Popularity" and "Page Rank"
through search engine optimization research.
These terms refer to the existence of external
links from sites that link to yours. These links
can have a substantial impact on your ability to
achieve and maintain prominent positioning for
the keywords you covet.
KernelBD works
with you to help increase the number, quality
and manner in which external sites are linked to
your Website. KernelBD works with you to
identify relevant sources for links, where they
should direct traffic to, and how they
link. |
Once
the content, code, and link enhancement
processes have been completed, the net step in
the search engine optimization process is
implementation. KernelBD offers varying levels
of implementation to address the individual
needs of our clients.
KernelBD can
implement search engine optimization by
preparing a deliverable that contains a hard
copy document and a custom tailored CD with all
the code the client needs to make changes. This
process enables your Web team to simply paste
the optimized code from the CD into your current
pages.
Depending on level of access,
KernelBD can also implement search engine
optimization by accessing your Web servers and
uploading the coded pages.
KernelBD also
offers the option of having one of our search
engine optimization consultants implement the
optimized code on your premises. If the client
chooses this option, a KernelBD search engine
optimization consultant will travel to your
facility, implement code changes, and work with
your Web team to train them on the fine points
of updating content.
KernelBD's search
engine optimization consultants have years of
experience in working with content management
systems such as Vignette and Interwoven, as well
as shopping cart systems that can be the source
of issues related to changes in
content. |
| Web Page and Directory
Submission |
Additional Steps For Search Engine
Placement |
The
final step in the search engine optimization
process is to make sure that each of the newly
optimized pages are included in the indexes of
all the relevant search engines. KernelBD hand
submits all pages into search engines and
directories.
Directory submission
requires both effective copy writing and a
comprehensive understanding of the search
engines. KernelBD ensures that your directory
submissions are in compliance with the
directory's technical parameters and ensures
that the client's listings are as keyword rich
and relevant as possible. Proper directory
submission is critical for search engine
success. |
The outlined above
represent the core components of an effective
search engine optimization process. KernelBD
sets itself apart by the quality in which we
perform these tasks, as well as the additional
steps we take to ensure the success of our
clients. | |
|
For a detailed proposal and a
free baseline analysis, please fill out our
search engine optimization request
for proposal form. |
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